Marketing Beat explores what has led to M&S’s recent marketing successes, from tapping into TikTok and focusing on food quality to Percy Pig’s star turn.
Tesco praises aggressive price marketing in driving market share growth
Tesco has praised the strength of its brand perception and customer value offer in helping it gain market share and return to positive volume growth
Clare Balding gives dinner tips in new Sainsbury’s ad
In the third instalment of its ‘Good Food for all of us’ brand promise, Sainsbury’s has enlisted members of staff and Clare Balding for dinner ideas.
Ocean Spray looks to elevate everyday moments with juicy new campaign
Ocean Spray is supporting the launch of its ‘Pink Cranberry’ juice with an ad campaign that celebrates how the juice can elevate everyday moments.
Waitrose celebrates its premium Easter offering in major social-first campaign
Waitrose is celebrating how good food can amplify the Easter experience with a bold omnichannel creative designed to target a wide audience.
Pot Noodle disgusts and delights in equal measure with quirky new ad
Instant snack brand Pot Noodle is celebrating its cult status with a quirky new advert that highlights how ‘Nothing Like Satisfies Like a Pot Noodle’.
Co-op parts ways with Lucky Generals amid creative review
The Co-op Group has parted company with creative agency Lucky Generals after working with the agency for more than five years.
Merchant Gourmet targets ‘cheaters’ with cheeky OOH campaign
Merchant Gourmet targets ‘cheaters’ with cheeky OOH campaign
Tesco supercharges in-store digital advertising network
Tesco is significantly expanding its in-store digital advertising network with the addition of its 1,800th screen – making it the largest in the UK.
Sainsbury’s launches ‘good food’ brand promise inspired by cost-of-living crisis
Sainsbury’s is launching ‘Good Food for All of Us’ as its new brand promise, focused on tackling the cost-of-living crisis.