Topps has launched a new campaign featuring global brand ambassador José Mourinho to celebrate its upcoming EURO 2024 sticker album.
Skoda partners with Chelsea FC Women in landmark deal
Škoda has been named as the Chelsea FC women’s team’s ‘official car partner’ in a move which further cements its commitment to women’s sport.
Harry Kane showcases seasonal footy joy in fresh Prime Video promotion
Harry Kane stars in a new Prime promotion, which shows him battling the festive blues, and being cheered up by Premier League fixtures on Prime.
Harry Redknapp stars in side-splitting Specsavers ad
Specsavers teams up with Harry Redknapp to breathe new life into a struggling grassroots football club as part of its earned-first…
Channel 4 celebrates age-old Anglo-Scottish grudge ahead of 150th anniversary football match
Channel 4 is celebrating the age-old footballing rivalry between England and Scotland ahead of the two sides’ grudge match.
Changing the game: Sports Direct and Getty Images team up to tackle football misrepresentation
Sports Direct has teamed up with Getty Images for a campaign to tackle visual misrepresentation of football following the women’s world cup.
Forest Green Rovers boosts Go Up sponsorship of world’s greenest football club
Forest Green Rovers FC has partnered with digital marketing agency Go Up for the third year to deliver the next saga of their commitment to sustainable development.
Opinion: What’s the deal with Adland’s awkward World Cup silence?
Football fan Josie Beaumont from creative agency Dark Horses asks simply: what’s the deal with adland’s awkward World Cup silence?
YouGov data: 42% of football fans favour sponsorless shirts
YouGov’s latest poll has revealed Premier League football fans are more likely to favour sponsorless shirts, with four in ten saying they prefer the kit without advertising.
Orange subverts football gender norms with ‘best sports advert ever’
Telecommunications company Orange has gone viral with a football campaign which uses VFX to challenge gender-based perceptions of the Women’s World Cup.