Rankin is rebranding to The Hunger, in a move which brings together Hunger magazine (also founded by the iconic photographer) and its post-production, agency and entertainment capabilities.
The strategic repositioning aims to help drive social, commercial and cultural change through creativity.
Rankin said: “In today’s landscape, we must embrace change fearlessly. Our journey over the past five years has shown us the need to adapt and evolve, honouring every facet of our business and its collective strength.”
“In 2024 it felt very old fashioned to be a founder named agency. Plus I’ve always believed that you should work with people cleverer than you and that’s what we’ve built”.
With a team drawn from fashion, luxury, editorial, entertainment, brand consultancy and advertising backgrounds, the agency will be led by CEO Richard Pinder, managing director Amy Claridge and CSO and head of entertainment development Nimi Raja, as well as CCO Warren Beeby.
It will continue work with clients including Mercedes, AMG, De Beers, Climeworks and Henkel.
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“Our story is one of evolution and constant reinvention, we envision a creative company built not on conventional blueprints but on innovation, collaboration and a relentless hunger for positive change,” said Rankin CEO Richard Pinder.
“This move brings together a world-class team and a modern, creative company, ready to build on the work we’ve already done for the likes of Rolls Royce and De Beers, generating transformative results.”
Rankin managing director Amy Claridge added: “We work together in service of our audiences. Each part of our business is interconnected, fostering mutual growth while maintaining individuality.”
“Our agency is dedicated to pioneering brand-building practices, while Hunger Magazine serves as a catalyst for cultural discourse, at the very heart of our business.”
