Soft drinks firm Britvic has revealed sales jumped 8.1% in its last quarter, ahead of a planned rebrand of its flagship Pepsi brand in the UK.
Hardys celebrates the ‘vibrancy’ of wine in new OOH campaign
Hardys is celebrating ‘the joy of certainty’ through a new global branding as it aims to drive customer acquisition across a wider demographic.
Aldi appoints new marketing director as it teases ‘exciting plans’ for 2024
Aldi has named Kyrsten Halley as joint marketing director, leading the discount grocer’s marketing team and strategy as it teases “exciting plans” for 2024.
Smint targets the ’emotional needs’ of Brits with refreshing out-of-home campaign
Smint is encouraging Brits to ‘take a moment and breathe’ with a refreshing out-of-home campaign launching nationwide this week.
Lidl faces accusations of false advertising over “100% British potatoes” claim
Lidl is facing accusations of false advertising this week after questions were raised about the veracity of its claim of only using 100% British potatoes
Peperami to launch biggest campaign in a decade with mammoth TV spend
Peperami is set to launch its biggest marketing campaign in nine years, with an extensive TV pushed back by a significant seven-figure investment.
Pepsico marketing director opts for Premier Foods return
PepsiCo marketing director Mark Alldred has joined Premier Foods as its senior director of marketing after five years at the soft drink firm.
New Peperami campaign airs mum’s ‘darkest confessions’
Peperami has launched a playful new campaign to show how even mums can go a bit ‘Peperami’ for its Chicken Bites and Pizza Bun ranges.
Love it or hate it: Marmite’s latest TV ad boosts brand awareness
Marmite’s Ad Awareness has risen since the launch of a new TV ad campaign last month, according to data released this week by YouGov.
Heinz unveils limited-edition Hot Cross Bun Mayo
In celebration of the upcoming Easter period, Heinz is releasing a limited-edition run of [Seriously] Good Hot Cross Bun mayonnaise.