Fashion retailers are slashing their marketing budgets as persistently tough economic headwinds place increasing uncertainty on campaigns.
Co-op credits advertising success for barnstorming membership increase
The Co-op has praised the success of its advertising in helping it recruit over one million members in 2023, more than in 2021 and 2022 combined.
Specsavers van stranded on bollard in brand’s latest stunt
A Specsavers van has been stuck on a rising bollard in Edinburgh in the latest iteration of the famous ‘Should’ve Gone to Specsavers’ campaign.
Dunelm taps into spring vibes for Grease-inspired singalong campaign
Homeware retailer Dunelm is launching a Grease-inspired spring/summer campaign to showcase how its offering is ‘the one that you want’.
Ocado cut marketing spend in 2023 but experienced narrowed losses
Ocado’s full year results have seen the retailer narrow its losses after it cut its marketing budget by a quarter last year.
Frasers Group CMO departs and 25% of marketing department at risk
Frasers Group’s chief marketing Beckie Stanion has left the retail firm as it looks to restructure its marketing team.
Co-op parts ways with Lucky Generals amid creative review
The Co-op Group has parted company with creative agency Lucky Generals after working with the agency for more than five years.
John Lewis asks shoppers to ‘succumb’ to January sales
John Lewis is supercharging its winter promotional push by asking shoppers to ‘Succumb to the Sale’ in a fresh take on the post-Christmas rush.
Why retail is getting marketing effectiveness right
Ian Gibbs, director of insight at the DMA explains why – despite the bleak commercial backdrop – retail is getting marketing effectiveness right.
Tesco supercharges in-store digital advertising network
Tesco is significantly expanding its in-store digital advertising network with the addition of its 1,800th screen – making it the largest in the UK.