Health and beauty retailer Boots has been announced as the official beauty partner of the ITV reality show, Love Island.
As a result of the partnership, Boots products, which includes perfume, makeup, skincare, grooming products and haircare, will be stocked in the villa .
The exclusive beauty partnership will be supported with a brand new Boots marketing campaign, “Better Be Ready to Find the Ones”, which will help customers discover the products seen on the show.
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The partnership comes as according to the beauty retailer, any brands that experienced the ‘Love Island effect’ last year saw sales increasing as a result of featuring in the villa, including brands such as Fenty, which saw a 61% increase, Liz Earle 44% and Boots Glow growing by 34%, respectively.
“We are so excited to be returning to the Love Island villa as beauty partner for the second year running,” Boots CMO Peter Markey said.
“The islanders loved the beauty brands on offer last year, but this year there are even more brands across a greater number of categories for them to fall in love with. We hope to inspire customers to find their perfect beauty matches this summer.”
ITV director of creative and digital partnerships Bhavit Chandrani added: “We’re really looking forward to recoupling up with Boots as our beauty partner again as they are bringing the biggest and best in beauty to the villa. We love Boots’ commitment to helping everyone look and feel their best no matter what.”
