Ogilvy has appointed its first global chief transformation officer, Antonis Kocheilas, who will be identifying, developing and implementing transformational strategies and systems for today’s market dynamic.
Kocheilas will be responsible for creating and scaling new offerings, tools and processes that keep the agency at the forefront of the evolving creative industry. He will partner with global CCO Liz Taylor, global CSO Sophie Hoffstetter, and global chief growth and marketing officer Philip Heimann.
Antonis will also be charged with the business’s transformation and innovation unit Ogilvy Consulting, which is comprised of over 225 consultants around the world.
He will work closely with regional leaders including Ann Higins in EMEA, Susan Machtinger in North America, Chris Brewer and Paolo Mercado in APAC, and Ranjiv Ramgolam in LATAM.
Kocheilas most recently served as global CEO of Ogilvy Advertising, where he helped lead the modernisation of the agency’s advertising, branding and content creation capabilities.
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Speaking about his appointment, Kocheilas said he was looking forward to working with more of the firm’s clients, as well as its leaders globally.
“Ogilvy’s range of capabilities, coupled with Ogilvy consulting uniquely positions us to identify opportunities for transformation and innovation while helping clients devise strategies and systems that will enable them to capitalise on them,” he added.
Ogilvy global CEO Devika Bulchandani said: “Throughout the past decade Antonis has not only created impact with many of our global clients but has collaborated with them by thinking in interesting ways about the long-term vision and strategy for their brands and business.”
She added: “He has proven to be an incredible orchestrator who brings togethre talent across capabilities to create innovative solutions that transform our clients’ brands and business.”
“I know that in this new role Antonis, along with the strategic powerhouses at Ogilvy Consulting, will ensure that Ogilvy is an indispensable business partner to our clients.”
Among its recent moves, the agency has formed a new health influencer unit to target those seeking medical information.
