Boots has launched a series of light-hearted adverts, with the aim of reaffirming its founding mission to provide affordable healthcare to all.
Boots Opticians focuses on small details for new year push
Boots Opticians has launched a new multichannel campaign complete with a fresh TV ad focusing on the smaller details of everyday life.
Ogilvy names new head of marketing science for UK and EMEA
Ogilvy UK has appointed Rob Chandler as its new head of marketing science for its UK and EMEA operations.
Watch: Boots rediscovers the ‘joy of giving’ with 2023 Christmas ad
Boots is encouraging customers to ‘give joy’ as it aims to hit consumers right in the feels with its heartwarming 2023 Christmas campaign.
Superdrug to launch “huge” retail media network
Superdrug has this week launched its own retail media network. The retailer is set to begin working with brands on campaign briefs shortly.
Privacy is key as Britain’s most and least trusted retailers revealed
Britain’s most and least trusted retailers are revealed as consumers actively change their shopping habits to avoid being tracked by retail brands.
Boots goes big on savings in a three-part Advantage Card campaign
Health and beauty retailer Boots is highlighting the three big ways to save with an advantage card in a new value campaign, ‘Best for Less’.
Impact and innovation: how Boots perfected personalisation
Boots’ omni-media director tells MAD//Fest how the retailer has perfected personalisation and supercharged its marketing campaigns.
The Barbie brandwagon: Mattel’s $100m marketing masterclass for a true fashion icon
The world has turned pink, with brand collaborations, partnerships and limited-edition collections. So whether these marketing collaborations have left you feeling green – erm, pink – with envy, or perhaps you’ve already become pink-fatigued and are actively looking for which brands to now avoid, fret not! Here at MB, we’ve got the list for you.
Channel 4 and Boots merge customer data for better ad targeting
Channel 4 has partnered with Boots in a bid to more accurately target customers using the public broadcaster’s streaming platform.