Boots is set to air its first ever TV advertisement dedicated to its Advantage Card, raising awareness for the new Price Advantage Scheme.
The 20-second video campaign features a Boots Advantage Card spinning on a pink background before a number of products begin to burst from within it and bounce across the screen ‘with heaps of energy’.
Boots’ Price Advantage Scheme, which has saved shoppers over £7 million so far, allows its members to access products at exclusively lower prices. Last month, the initiative expanded onto the health and beauty retailer’s website and was rolled out across over 400 products in the health, beauty and baby categories.
The marketing campaign is taking an integrated creative and media approach across TV, radio, digital OOH, paid social, and print executions across national press titles and magazines.
READ MORE: Boots loyalty scheme offers customers biggest discounts to date
“Price Advantage was born following customer feedback, with many telling us that they would like to receive immediate benefits through their Boots Advantage Card, as well as being able to save up points and treat themselves in the future,” Boots UK chief marketing officer Pete Markey said.
“To spread the word, we have invested in our biggest marketing campaign for Boots Advantage Card, with a £3m investment across April and May.”
“Having launched at a time where people may be feeling the pinch, the creative idea is centred around the delight Price Advantage brings as it ‘bursts’ with savings that help people get more out of life for less”.
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