Argos has renewed its sponsorship of flagship ITV soap Coronation Street for another two years, running through to December 2026.
Political ads could flood TV screens as parties exploit Ofcom loophole
Political ads could soon flood TV screens as parties look to exploit a legal loophole around the ban, which doesn’t apply to streaming platforms.
ITV showcases power of advertising in driving positive social change
ITV’s ‘Britain Get Talking’ campaign developed with Uncommon Creative Studio has seen up to 7.2 million Britons connect with each other.
ITV cuts jobs from in-house creative agency amid ad slump
ITV is cutting jobs following a slump in advertising revenues which has impacted the sector at large, and forced the broadcaster to cut back shows.
ITV profits slump following ‘severe decline’ in linear advertising
ITV has recorded a 32% slump in profits following a steep downturn in broadcast advertising, despite the success of shows such as the Mr Bates v The Post Office drama,…
Read MoreITV sells 50% stake in subscription streaming service BritBox International
ITV has sold its 50% stake in digital subscription streaming service BritBox International to its joint venture partner BBC studios.
ITV unveils new brand refresh to cement position as ‘streaming leader’
ITV has unveiled a fresh corporate brand, highlighting its position as “being a leader” in UK ad-funded streaming.
ITV Creative shares new Celebrity Big Brother promo
ITV has launched its first marketing promotion for the new series of Celebrity Big Brother, ahead of the show’s return on ITV1 and ITVX this March.
Eat Them To Defeat Them campaign returns to get kids chomping veg
Veg Power, ITV, Channel 4 and Sky Media will reinstate the ‘Eat Them To Defeat Them’ campaign, bringing it back to UK screens and schools. The campaign, which was devised…
Read MoreFormer BBC creative director switches to ITV
Houser has previously worked with ITV during his tenure at Uncommon London, namely on its mental health campaign Britain Get Talking.