The world has turned pink, with brand collaborations, partnerships and limited-edition collections. So whether these marketing collaborations have left you feeling green – erm, pink – with envy, or perhaps you’ve already become pink-fatigued and are actively looking for which brands to now avoid, fret not! Here at MB, we’ve got the list for you.
He who dares: 9 of the best guerrilla marketing stunts from the last 6 months
Guerrilla marketing campaigns are a fearless way of getting a consumer’s attention. MB rounds up nine of the most audacious stunts in recent months.
Rihanna gets plaudits for Super Bowl Fenty make-up plug
Last week, Rihanna took the world by storm during her Super Bowl LVII halftime show when she sneakily plugged her make-up brand Fenty.
Boots UK announced as Love Island’s beauty partner
Health and beauty retailer Boots has been announced as the official beauty partner of the ITV reality show, Love Island.