Days, a 0.0% beer brand, has unveiled a UK out-of-home campaign in a bid to provoke conversations around the benefits of alcohol-free beer.
Aldi performs the best on social media over Christmas, with Sainsbury’s doing the worst
Aldi has been dubbed as the best performing supermarket on social media in December by social media specialists Maybe.
Sainsbury’s, Lidl and Shelter Christmas ads ‘failed to resonate’ with Black community
Sainsbury’s, Lidl and Shelter were among the list of high-profile companies whose Christmas adverts ‘failed to resonate’ with the Black community.
Tesco calls for government action on obesity following HFSS ads backtrack
Tesco has joined forces with a flurry of suppliers and retailers to ask the government to take ‘meaningful’ action to reduce childhood obesity.
Meta was the 2022 ad platform of choice for ecommerce, but its dominance is fading
Meta has been revealed as the 2022 advertising platform of choice for UK online retailers, according to financial ecommerce platform Juni.
N2O and Tesco partner up to deliver Christmas Market activation for third year running
N2O has created a pop-up Christmas market in partnership with grocery giant Tesco which will visit stores up and down the country in the run-up…
Two thirds of UK’s largest advertisers set to slash television spend
Over two-thirds of the UK’s largest advertisers intend to slash spending on traditional TV platforms next year as the recession takes hold of the UK.
John Lewis Christmas ad thrashes Asda on Twitter viewing figures with 227m more impressions
John Lewis’ Christmas ad has received a whopping 367 million potential impressions on Twitter so far, the most of any festive spot this year.
ITV unveils a trio of new advertising technologies ahead of its ITVX launch
ITV has unveiled three ‘pioneering’ new advertising technologies as the brand prepares to launch its new streaming service ITVX on 8 December.
Buddy the Elf Christmas ad provides ‘escapism after a tough year’, says Asda senior director of brand comms
Asda senior director of brand communications Stephi Brett-Lee unpacks the marketing story behind the Christmas Buddy the Elf ad.