Tesco has announced that it has committed to removing multi-buy deals on products that are high in fat, sugar and salt in October 2022, despite the government delaying HFSS bans for a year a few days ago.
The announcement follows the supermarket’s ‘Better Basket’ launch earlier this week, a campaign that intends to signpost in-store customers to healthier food choices.
The initiative was created as a result of Tesco customer feedback that suggested consumers are finding it hard to change shopping habits, with 86% of customers saying they want to eat healthier food, and 77% wanting help from supermarkets in doing so.
Tesco has pledged to continue its efforts to remove volume-led promotions on HFSS products, promising to support customers to lead healthier and more sustainable lives and wishing to boost sales of healthy products to 65% as a proportion of total sales by 2025. The supermarket chain will work closely with supplies to implement the removal on multi-buy deals.
READ MORE: Tesco ‘Better Baskets’ campaign encourages consumers to avoid HFSS foods
“Our mission is to make Tesco the easiest place to shop for a healthy, more sustainable basket – while keeping the cost of the weekly shop in check,” Tesco UK and Ireland CEO Jason Tarry said.
“It’s vital that we keep making the right calls on behalf of customers and communities. Customers are telling us they want to eat a more healthy, sustainable diet, but without having to stretch the weekly shopping budget. We agree and, thanks to our laser-focus on great value, customers won’t need to make that compromise at Tesco.”
Tesco chief customer officer Alessandra Bellini added: “At Tesco, we passionately believe that healthier food should be more accessible to everyone, no matter your budget – and today’s announcement is a key step towards that.
“With more than eight in ten people reporting a rise in their cost of living, value is the number one factor that drives choice in our stores. We will always make sure our products are competitively priced. But we can’t stop there. Obesity levels are rising among adults and children and the health of our nation must also be at the top of our agenda.”
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