Tesco Mobile’s latest advertisement features a free-roaming trolley on a mission to save the nation money on mobile phone bills.
Created by agency Bartle Bogle Hegarty London, the multimedia campaign rolling out across TV, radio, social and print intends to highlight the ways in which the network provider can help consumers lower their spending on phones.
The 40-second film follows the epic journey of the trolley. Breaking free from the confines of a multi-story car park, the full-of-life object embarks on a trip to Tesco, nudging people on the way to bring their attention to the brand’s money-saving deals.
Set to Jungle Boogie by Kool and The Gang, the 32 Anonymous Content-directed ad ends with the tagline “at Tesco Mobile, we’ll help you spend less on your mobile with Clubcard.”
“We hope the helpful Tesco Mobile trolley continues to lift the nation’s spirits, this time with a journey that takes it down a series of hills to celebrate the feeling of bringing prices down with Tesco Clubcard,” BBH creative director Uche Ezugwu said.
Tesco Mobile chief marketing officer Rachel Swift added: “We know families are continuing to face financial challenges and as the super helpful network, we want to provide great value for customers at a time when they need it the most.
“Tesco Clubcard members have access to exclusive Clubcard Prices and can earn Clubcard Points which can be used for money off their monthly Tesco Mobile bill.”
