Tesco is offering Clubcard members across the UK the chance to become the voice shoppers hear at checkouts in its latest TikTok competition.
Dreamt up by creative agency BBH, users of the social media app must duet a Tesco TikTok video and repeat a few lines of checkout dialogue to win the unique prize.
The performance and deliverance of such lines like ‘Clubcard accepted’ and ‘unexpected item in the bagging area’ will be collated and analysed by Tesco to choose a lucky winner.
The supermarket claim’s that the self-checkout voice is a key element of the ‘thrill at the till’ experienced by Clubcard members when they scan their card and see the price of the shop drop.
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“We’re thrilled to have launched on TikTok. It’s really important to us that everything we do is distinctly Tesco and native to Tik Tok at the same time,” a Tesco spokesperson said.
“Giving customers the chance to become the voice of our checkouts and £100 of Clubcard points feels like a great balance of helpful, rewarding, fun and engaging content. We can’t wait to see how creative our customers get!”
BBH reportedly came up with the idea after discovering that thousands of Tesco customers already talk about the supermarket on TikTok. According to Tesco, videos tagged #Clubcard and #TescoClubcard have racked up 28 million views to date.
BBH account director, Luke Abbot added: “Through social listening we know that Tesco Clubcard members love talking about the deals they’ve discovered and savings they’ve made.”
“The sound of the voice at the checkout saying ‘Clubcard accepted’ provides a little hit of dopamine. Now we’re reflecting that back to fans with the #VoiceoftheCheckout campaign, which we hope will also give this audience a thrill.”
