Google, TikTok and Tesco join UK advertisers’ workplace diversity initiative

Google, TikTok, Tesco and many other companies have joined the UK advertising’s ‘All In’ initiative that intends to improve workplace diversity.

The scheme led by the Advertising Association, the Incorporated Society of British Advertisers (ISBA) and the Institute of Practitioners in Advertising (IPA), aims to “build a workplace where everyone feels they belong”.

The news comes a week after the Advertising Association selected Publicis Groupe UK chief executive Annette King as its new chair.

The first companies to “champion” the ‘All In’ initiative have provided evidence that they are supporting the cause and have adopted the first ‘six actions’ from its ‘Action Plan’ – improving the experience and representation of Black talent, disabled talent, working-class talent, women, Asian talent and older talent.

The brands and agencies include adam&eveDDB, Channel 4 Television, Clear Channel UK, Dentsu, Direct Line Group, Google, IAB, IPG Mediabrands, ITV, Mail Metro Media, McCann Worldgroup, MediaCom, Omnicom Media Group, P&G, Pinterest, Publicis Groupe, Specsavers, Tesco, VCCP and Wunderman Thompson.

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“We are delighted to reveal the first wave of companies who have achieved All In Champion status,” Pearl & Dean CEO and chair of the Inclusion Working Group, Kathryn Jacob OBE, said.

“It is a great achievement and is real evidence that it is possible to implement the All In Action Plan and help bring about positive change. Every organisation in UK advertising should be committed to building a truly inclusive industry, and becoming an All In Champion is the best way to demonstrate that drive. I would encourage all advertising companies to continue to strive towards becoming an All In Champion.”

The ‘All In Action Plan’ was devised from the ‘All In Census’ in March last year, the industry’s first inclusion survey which saw 16,000 advertising professionals take part.

Advertising Association commercial director and inclusion lead, Sharon Lloyd Barnes, added: It is fantastic to see so many companies engaging to show what they are doing to create more inclusive and representative workplaces.

“This is just the first wave – submissions to become an All In Champion are ongoing and we will continue to celebrate all organisations who are advocating and implementing the action plan. A big thank you to everyone who has supported the work to date.”

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