Tesco’s latest Clubcard advert is giving customers the power of lower prices in its latest “silly and in your face” BBH agency-produced campaign.
Designed to promote the supermarket’s Clubcard programme, the campaign highlights the benefits of the loyalty scheme in bringing down the price of a weekly shop, particularly during a time when many people are feeling the impact of the cost-of-living crisis
In the ad, set to the iconic ‘The Power’ track by Snap, a customer is shown paying for their weekly shopping.
As the price of their bill drops at the checkout, their reaction so is explosive, ‘they just can’t control the power within’, demonstrating the irresistible power of the Clubcard.
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“It’s silly, it’s in your face, and it’s unapologetically Tesco. What else do you need?” said BBH deputy executive creative director, Felipe Serradourada Guimaraes.
‘The Power Within’ will be running across TV, print, radio and social media from July this year and throughout 2024.
It adds a humorous touch to Tesco’s series of Clubcard campaigns, with have garnered the internet’s attention in the past. Earlier this year, another advert promoting the Clubcard initiative was met with mixed responses when some social media users called the film, , ‘creepy’ and ‘horrifying’ thanks to a customer’s digitally-altered smile.
This latest advert promoting Tesco Clubcard comes in the wake of a recent governmental cross-party business and trade committee meeting where the UK’s leading supermarket executives were questioned about their efforts to assist consumers during the cost-of-living crisis.
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Tesco adverts are the immediate cue for me to grab my remote and switch channel – the adverts are appalling and cringeworthy – in short they are garbage
Awful ads. I mute them. Every one annoying