Netflix has announced that it will be cutting its subscription prices across 30 countries worldwide as it battles a dramatic fall in users over the past…
Opinion: 4 things the UK could steal from 2023’s Super Bowl ads
Noel (Hamilton) Bunting, executive creative director at neverland, examines the best bits of this year’s Super Bowl ads that UK brands should steal.
Disney to extend Hulu’s ad targeting capabilities to Disney+
Disney has announced that it will begin to roll out aspects of Hulu’s ad-targeting capabilities to Disney+.
Brits would ‘not mind’ watching ads for cheaper streaming subscriptions
Brits would consider watching ads if it meant a cheaper subscription option on streaming platforms, new data from Kantar TGI has shown.
Netflix opens Glass Onion-themed pop-up at London’s King’s Cross
Netflix has this week unveiled a Glass Onion-themed Greek villa at London’s King’s Cross to promote the latest film in the Knives Out series.
Netflix hires Ikea’s global marketing leader James Foster
Netflix has appointed James Foster as its new vice president of EMEA marketing a month after the streaming giant launched its new ad tier.
Iceland drops festive parody of ‘The Crown’ to promote turkey price promise
Iceland has today released a tongue-in-cheek parody of Netflix’s ‘The Crown’ to promote its turkey products for the upcoming festive season.
Google and Apple are the most inspiring brands in the world, says Wunderman Thompson
Google, Apple, Samsung and Amazon are the most inspiring brands in the world according to a Wunderman Thompson study.
Netflix adds disclaimer to marketing for The Crown series
Netflix has added a disclaimer to its marketing for The Crown after receiving criticism over its lack of warning that a portion of the series is fiction.
BT taps Sex Education’s Gillian Anderson for latest TV ad
BT has recruited Sex Education’s Gillian Anderson, who appears as her Jean Milburn character in a new ad to celebrate its ongoing partnership…