A newly-released Kantar report has today revealed that close to 1 million UK households have cancelled their streaming subscriptions this year.
Netflix’s new ad-supported tier to be introduced next month
Netflix is set to launch a new ad-supported option to its service in November as it looks to offer more cost-effective alternatives in its struggle to…
Will the decline in traditional TV viewers kill TV marketing altogether?
Ofcom have found that younger adults now watch seven times less broadcast TV than those aged 65 and over. Is this the death of TV advertising?
Netflix will launch its ad-supported tier in November ahead of Disney+
Netflix is set to launch its ad-supported subscription tier in November, scrapping its original plan to launch next year.
Netflix cheaper ad-tier subscription may block offline downloads
Future users of Netflix’s proposed ad-supported tier may be blocked from downloading series and films to watch offline.
Disney Plus discloses the price of its new ad-supported tier
Disney Plus has announced that it will launch its new cheaper ad-supported tier in the US on 8 December this year.
Netflix loses one million subscribers ahead of plans to implement ads
Netflix has announced that it has lost one million subscribers in its second quarter.
Mission Group report makes damning reading for struggling Netflix
The Mission Group has today (19 July) released its bi-annual Mission Brand Bonding Index (MBBI), which has proved damning for Netflix.
Netflix VP for marketing EMEA departs her role after eight years
Netflix has announced that EMEA vice president for marketing Danielle Crook-Davies has left the streaming giant.
Netflix chooses Microsoft as partner for new ad-supported subscription plan
Netflix has named Microsoft as its technology and sales partner to help power the streaming giant’s first ad-supported subscription plan.