Netflix sales surged to 12.5% to £7bn in its last quarter, as it vowed to build its ads business into a “more substantial revenue stream” in the year ahead.
Netflix ad-supported tier surpasses 23 million active users a month
Netflix’s ad-supported tier has surpassed 23 million global active users per month, the figure comes just one year after the streamer launched it.
Amazon Prime slammed as latest streaming service to introduce ads
Amazon Prime is the latest paid-for streaming service to introduce a second-tier, meaning some customers will see ads from 5 February this year.
Netflix expands advertising businesses with new offerings
Netflix has revealed the next steps for its ad business, introducing new offers for marketers with an aim to grow within the ad-supported video sector.
A majority of Britons are now open to ad-supported streaming tiers
More than six in ten Britons (63%) are open to ads in exchange for free streaming content, according to new research by The Trade Desk.
BT and Netflix celebrate ‘big screen thrills’ with ‘small screen bills’
BT has unveiled a film dramatising partnership with Netflix, highlighting the benefits of having broadband and TV with the streaming service included.
Streaming TV ads boost brand discovery for 50% of UK adults
Nearly half (49%) of UK adults discover new brands via streaming TV ads, with the number rising to 74% among adult Gen Z and millennials, a new Amazon Ads report has revealed.
Is TV really dead? How the implosion of traditional television will affect advertisers
What will the implosion and fragmentation of the traditional TV media landscape mean for advertisers, and how can they adapt?
Sweat, snacks and spooky effects: 8 interactive out-of-home billboards to make you say OOH
Never underestimate the power of a good-old fashioned billboard, especially when the OOH is interactive – here’s some of the best hands-on ads around.
Streaming shake-up: Netflix axes ad-free service
Netflix has discontinued its basic subscription service, forcing subscribers to pay an extra £4 a month if they want to watch shows without adverts.