Netflix has discontinued its basic subscription service, forcing subscribers to pay an extra £4 a month if they want to watch shows without adverts.
Revamping streaming ads: Netflix’s bold new plans unveiled
Netflix held talks with global advertising executives at Cannes to explore different advertising formats in a bid to boost advertising revenues.
Netflix’s cheaper ad-tier has ‘nearly five million’ monthly users
Netflix’s president of worldwide advertising Jeremi Gorman announced that the streamer’s ad tier has nearly five million global monthly users.
Havas’ Triptk appoints former Netflix executive
Havas’ global brand transformation studio Triptk has appointed Alex Cripe as its new managing partner for strategy and new ventures.
ITVX hits one billion streams, overtaking Disney+ and All4
ITV has announced that its streaming service ITVX officially hit the one billion streams mark on Easter Sunday 2023 (9 April).
Lewis Capaldi wants to ‘fire’ Netflix marketing team after Liz Truss OOH mix-up
Lewis Capaldi has joked that Netflix should ‘fire’ its advertising team after it mixed up an image of him and a young Liz Truss in a billboard ad.
Prime Rail Estate: behind the scenes of the TfL ad network
From posters and digital screens, to station takeovers and bus wraps, MB explores the ways in which Global enables brands to reach TfL travellers.
Netflix’s advertising tier surpasses one million users
Netflix’s cheaper ad-supported subscription service has surpassed one million users in its second month.
Microsoft’s global head of advertising steps down
Microsoft global head of advertising Rob Wilk has made the decision to leave the company after spending almost 8 years at the tech giant.
Nando’s fires up new brand platform ‘This Must Be The Place’ with cameo from Bukayo Saka
Nando’s has unveiled a new brand platform and national campaign titled ‘This Must Be The Place’, featuring a cameo from footballer Bukayo Saka.