UK ministers have been warned that copyright law is failing to protect creatives as AI firms steal content in order to train their models.
The House of Lords’ communications and digital committee chair Lady Stowell said: “The government needs to be clear whether copyright law provides sufficient protections to rights holders because of the introduction of LLMS (large language models).”
It comes after Getty Images CEO Craig Peters told the Prime Minister Rishi Sunak last month that it was a risk for the UK to gamble everything on AI, as it could potentially damage the creative sector.
“I think that making that trade-off is risky. If I’m in the UK, betting on AI, less than a quarter point of GDP in the UK today, significantly less than the creative industries, is a bit of a perplexing trade-off,” he said.
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Advertising agencies including Ogilvy, have suggested digital watermarks and have experimented with ways in which the technology can be used alongside other creative works. It has also recommended using the hashtag #poweredbyAI to identify AI generated works.
Inspired Thinking deputy CEO John Kirk, commented: “AI is having a significant impact across the creative industries and its development and adoption are showing no signs of slowing down. It’s important to protect creative intellectual property for any content from creators to brands, but the reality is that anyone not on the AI train is going to be left behind”.
He added: “Creatives must not be scared to embrace AI as it can ease the burden of content creation to meet the rapidly rising demand.”
“AI isn’t the future of marketing, it’s the present, and while we must acknowledge concerns along the way, AI is transforming creative industries for the better,” he continued.
