Technology-led multichannel marketing activation business Team ITG has today (30 March) announced plans for further US expansion.
Through a concerted mergers and acquisitions push, the firm will be able to bolster its creative production services to support a series of major brands.
The move will enable Team ITG to continue to produce high-impact content marketing campaigns for its porfolio of international clients, which includes L’Oréal, McDonalds, Johnson & Johnson, Puma & Haleon.
“The US is an extremely exciting and dynamic market for Inspired Thinking Group. US brands have great demand for content, creating the perfect opportunity for our leading combination of services and technology to drive high-impact, results driven marketing campaigns,” ITG Group CEO, Simon Ward said.
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“As the go-to independent marketing agency, our bespoke solutions support brands and clients directly, providing cost savings and efficiencies. We are on the lookout for innovative businesses to merge with and acquire who can provide the next extension of Inspired Thinking Group.”
The expansion forms part of a broader strategy for the group to grow its global production business through the acquisition of like-minded businesses in the creative production space in the US and Europe and comes on the back of the appointment of William Eccelshare as chair.
Eccleshare added: “Inspired Thinking Group is as a true innovator in marketing communications, and the further expansion into the US market with this M&A drive will enhance our position as a leading creative production agency and further build upon the continual growth.
“We are pushing to expand the reach of our technology and services to access new US and global audiences, supporting major brands with state-of-the-art marketing campaigns.”
