Energy company OVO is harnessing real-time data from the National Grid solely to power its latest innovative DOOH campaign, scheduled for when the grid is greener.
Sky goes 3D with roadside DOOH campaign promoting new TV box
Sky is promoting its new dishless TV product and package, Sky Stream, with a vibrant 3D with a Global digital-out-of-home (DOOH) campaign.
Alight Media becomes market leader in audience reach with DOOH network
Alight Media’s digital billboard network has claimed the top spot for audience reach, reaching 30.8 million people every month, according to the latest Route release.
Largest DOOH screen outside of London set to be unveiled in Edinburgh
Digital out-of-home media owner, GEM Display is this week launching Scotland’s largest-ever digital display site in central Edinburgh.
Opinion: how DOOH is adapting to the changing UK high street footfall
Yahoo’s Carina Moran explains why digital out of home (DOOH) strategy needs to keep up with the ever-changing UK high street.
Ocean Outdoor UK hires new marketing director
Ocean Outdoor has appointed Marie Le Hur as its new marketing director for its UK business.
Ocean Outdoor takes DeepScreen to the ‘next level’ with real-time 3D interactivity
Ocean Outdoor has unveiled DeepScreen Alive, a 3D platform allowing real-time responses and 3D interactivity.
Adtech company Veridooh partners with DOOH media owner iQOOH
Veridooh has partnered with DOOH media owner iQOOH to enable advertisers to independently track and measure OOH campaigns.
Jack Wolfskin enlists Philips to supercharge retail experience using DOOH
Jack Wolfskin has transformed its flagship store with a range of innovative digital out-of-home installations produced by Philips.
Cadbury’s ‘Worldwide Hide’ Easter campaign returns for third year running
Chocolate brand Cadbury and creative agency VCCP have announced the return of the Worldwide Hide Easter campaign.