Ocean Outdoor has appointed Marie Le Hur as its new marketing director for its UK business.
The appointment comes at an ‘important stage’ in the digital out-of-home (DOOH) company’s development which is spearheaded by new contract wins such as the Battersea Power Station and the introduction of enhanced products for partners, agencies, advertisers and audiences.
Reporting to Ocean UK CEO Phil Hall, Le Hur will take responsibility for marketing the media operator’s digital out-of-home portfolio to brands, agencies, specialists and landlords.
Le Hur joins Ocean UK from Hydrow where she held the role of global sales and marketing director. Prior to that, she spent four years at Samsung UK, eventually becoming the ecommerce marketing and creative lead.
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“Marie brings a wealth of B2B, corporate and consumer experience from her work with both a global consumer brand and an entrepreneurial start-up,” Hall said. “As an experienced marketing and ecommerce leader, we look forward to Marie taking the Ocean brand and proposition forward into a new era of out of home.”
As well as new contract wins, the media firm plans to install a purpose-built advertising sleeve surrounding Marble Arch to help fund the monument’s restoration by English Heritage.
Le Hur added: “I am looking forward to joining the next stage of the Ocean voyage, drawing on my experience to champion the brand, the channel and help deliver on Ocean’s ambitious growth goals.”
Ocean’s UK marketing sector was previously managed by Helen Haines who has moved to a group role as the head of brand and events, reporting to group chief marketing officer Richard Malton.
