Adtech company Veridooh has partnered with digital-out-of-home (DOOH) media owner iQOOH to enable advertisers to independently track and measure out-of-home (OOH) campaigns.
As a result of the collaboration, all iQOOH clients will be able to ‘verify’ their DOOH campaigns, ensuring that they have an added layer of trust and transparency in the sector.
Veridooh’s SmartCreative solution independently collects all the data needed to track, measure, and verify the performance of DOOH campaigns, providing more than 400 metrics on campaign delivery.
“It’s exciting to partner with an innovative media supplier to help marketers and buyers understand the value they are getting from their OOH investment,” Veridooh co-founder Mo Moubayed said. “Since launching into the UK last year, we’ve seen strong interest from local advertisers in independent verification so it’s great to work with local media owners and provide our solution to more brands.”
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Media owner iQOOH was launched by OOH executives Tim de Monte and David Peters and will reportedly grow to a network of 400 large-format digital screens across the UK.
IQOOH co-founder David Peters added: “We built iQOOH with accountability and transparency at its core and making Veridooh’s independent verification solution available to our advertisers helps us promote these values. If advertisers can see exactly how their campaign is performing, they can better understand how OOH is helping their brand grow and delivering on key objectives, which is more important than ever in the current climate.”
