Australian ad tech firm Veridooh has today (30 November) announced that it has secured a partnership with British media owner, Limited Space.
The deal marks Veridooh’s first major partnership since launching in the UK market, with Limited Space expanding Veridooh’s independent verification solution.
“By giving advertisers increased transparency in the sector, our proprietary solution, which is the first independent OOH verification of its kind in the UK market, boosts confidence, encouraging further spending in OOH advertising,” Veridooh co-founder, Mo Moubayed said.
“This means everybody wins. There’s never been a better time to provide this increased transparency as the sector’s post-COVID resurgence continues with brands looking to cut through the noise and reach consumers in a unique way.”
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Founded in 2019, Veridooh has already established itself as the preferred verification partner of global media firms GroupM and Omnicom, with an extensive client list already including Unilever, McDonald’s, Google, Amazon, Mercedes, Pepsi and Sony.
Limited Space Sales Director, Toby Fairlamb added: “We’re delighted to be the first media owner to partner with Veridooh in the UK as we look to offer our clients greater transparency around the performance of their OOH campaigns across our networks.
“This partnership demonstrates the trust we have in the strength of our offering and continues our ongoing commitment to investing in the latest and most innovative technologies available.
He concluded: “Independent verification is quickly becoming a key part of the OOH landscape so it’s important we are at the forefront of making it readily available for our brands and agencies.”
