Veridooh teams up with London Lites to expand OOH verification in UK

Australian adtech company Veridooh has teamed up with digital-out-of-home (DOOH) specialist London Lites to give advertisers a ‘new level of confidence and transparency’ in their out-of-home (OOH) investment.

Veridooh’s proprietary solution, SmartCreative, independently collects all the data needed to track, measure, and verify the performance of DOOH campaigns. The technology supplies more than 400 metrics on campaign delivery.

Founded in 2019, the DOOH verification company is the preferred verification partner for GroupM, Omnicom Media Group, and IPG Mediabrands in Australia.

Media owner London Lites – which launched in 2012 – offers advertisers the ability to target London’s hard-to-reach audiences with a 100% digital screen portfolio. According to Veridooh, London Lites has already completed several successful trials using Veridooh’s independent verification solution.

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“We’re excited to continue our expansion in the UK through our latest partnership with London Lites,” Veridooh co-founder Mo Moubayed said.

“Advertisers want the same level of transparency in OOH advertising as other platforms so it’s great to see media owners implementing third-party, independent verification for their clients. Our proprietary solution, which is the first independent OOH verification of its kind in the UK market, boosts confidence in OOH advertising which is key for the sector as it continues its post-COVID resurgence.”

London Lites managing partner David English added: “We’re thrilled to partner with Veridooh and offer our clients the ability to independently verify their OOH campaigns with us. By increasing trust and transparency in the OOH sector, we can not only prove the value of our screens but also encourage further ad spend in OOH to help it grow. We’ll continue to invest in the latest technology that helps make OOH more attractive to brands and agencies.”

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