Outdoor fashion retailer Jack Wolfskin has transformed its flagship store with a range of innovative digital out-of-home installations produced by Philips.
Through this activation the German outfit is looking to re-shape the retail experience by keeping its customers constantly connected throughout their shopping journey.
By fitting a giant Philips LED videowall, Jack Wolfskin has not only been able to increase in-store engagement with customers, but has also seen a boost in street footfall from interest in the activation.
“The digital POS sales concepts we have developed for Jack Wolfskin’s flagship stores are designed to make the shopping experience even more emotional,” Pilot Screentime CEO, Damian Rodgett said.
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“The combination of LED boards, standard digital signage screens, innovative touchpoints, such as the campfire, and touch tablets leave a lasting impression on customers at the POS, where competition is increasing in the highly competitive outdoor apparel sector.”
He continued: “This is a good example of what is now the new benchmark in POS sales and marketing: a minimum of investment achieves the maximum impact on the customer experience.”
To create the next-generation retail experience, Jack Wolfskin and Philips partnered with Hamburg-based integration specialist, pilot Screentime.
