Sky is promoting its new dishless TV product and package, Sky Stream, in vibrant 3D with a larger-than-life digital-out-of-home (DOOH) campaign.
The colourful 3D creative is being displayed on Global roadside screens, showcasing exactly how brands can use the creative technique to produce powerful memorable outdoor campaigns at scale.
Sky Stream is the brand’s latest TV box that allows consumers to access live shows, channels and apps over wifi.
“This impressive design technique has elevated our creative and made our celebration of no longer needing a dish to get Sky even more impactful and distinctive,” said Sky head of TV marketing, Lucy Hyde.
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“We are excited to explore these new media opportunities with Global to take our campaigns to the next level.”
Global director of commercial for Outdoor, Chris Forrester, added: “We’re committed to pushing creative boundaries in outdoor advertising here at Global – offering brands unparalleled opportunities to create work that is entertaining, effective, and shareable.”
The campaign comes in the wake of the media and entertainment company‘s recent launch of the full-motion 3D outdoor for advertisers wanting to take anamorphic to the next level.
