Concerns around job cuts in television remain, including at Channel 4, amid an ad industry slump, as advertisers spread their budgets more thinly.
Zoopla to air fresh ‘Just Ask Zoopla’ campaign on Christmas Day
Property search brand Zoopla is set to launch new 20-second versions of its “Just ask Zoopla” campaign on Christmas Day, the move comes after it achieved a 42% increase in listings on Boxing Day last year.
Bang & Olufsen creates avatars based on your music choices
Consumer electronics firm Bang & Olufsen has launched a new campaign that sees its brand move into a ‘new world of digital experiences’.
Digital ad spend grew 11% to £26.1bn in 2022 despite cost of living
IAB UK’s latest Digital Adspend report has found that the UK digital ad market maintained double-digit growth of 11% to £26.1 billion in 2022.
Dolmio rebrands itself through digital, OOH and TV campaign
Dolmio has unveiled a ‘bold’ new rebrand and visual identity which intends to be ‘bolder, punchier and sharper than ever’.
Thortful.com cards brings emotions to life in debut campaign with Fold7 and Wake The Bear
Thortful.com has unveiled its first campaign with newly appointed Miroma Group sister companies, Fold7 and Wake The Bear.
Tik, Tok, Boom: how digital advertising will change in 2023 and how brands can get on board
2022 was a revolutionary year for digital advertising. CEO and co-founder of Freeda, Andrea Scott Calderini, shares his take on the defining trends for social ads in 2023.
Center Parcs focuses on ‘Family Forever’ in major new marketing campaign
Center Parcs has launched a family-focused campaign to promote its latest ‘Family Forever’ positioning, with a TV ad going live on Christmas Eve.
WPNC appoints Phil Dearson to newly created role of digital director
Direct and digital agency WPNC has appointed Phil Dearson to the newly created role of digital director.
Climb Online appoints new head of digital
Climb Online has appointed its former head of social Lotta Eloholma as its new head of digital in order to further strengthen the agency’s digital…