Tofoo enlists Tall to revitalise digital identity

Meat-free brand Tofoo has enlisted the services of digital brand experience firm Tall to help it revive its ‘digital personality’ as it looks to build upon a spell of sustained growth.

To help the brand on its growth journey, the Leeds-based agency has created a set of digital brand principles to serve as cornerstones for evolving the Tofoo brand.

Currently the second-biggest meat-free brand in the UK, Tofoo will look to leverage its revamped logo applications, typography usage, colour accessibility, illustration style, iconography and sound and motion elements to target new opportunities for growth.

“We’re incredibly proud of what we’ve been able to achieve with Tofoo, and pleased we’ve had the opportunity to showcase how a brand refresh can make such a difference for end users, and the company itself,” Tall creative director, Guy Utley said.

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“We’ve created a digital experience that we’re confident will support the growth of Tofoo and provide the company with strong brand foundations that can develop alongside its incredible success.”

At the heart of the new creative lies a re-imagining of Tofoo’s ‘Wonky Box’ product which has been modernised to reflect the brand’s new personality.

Tofoo brand manager, Kirsty Jones added: “When looking for a new agency to help us relaunch our online presence we knew from the get-go that the team at Tall would be the right choice.

“They really took the time to get under the skin of our brand, helping us to refine our unique style and translating Tofoo’s playfulness and fun through to the digital world. We’ve seen great results from the work so far, and feel confident that we now have the right tools to support the brand’s next phase of growth.”

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