Pepsi Max has unveiled a blind taste-test challenge to put the drink to the test by going head-to-head with the UK’s ‘biggest selling full-sugar cola’.
The campaign will encourage people to participate in a blind taste test to determine which of the two colas they like best.
Collecting results from across the country, participants will be given two glasses of unbranded, chilled cola and asked for their verdict.
According to the soft drinks brand, in 2019 the Pepsi Max Taste Challenge saw 65% of Great Britain prefer the taste of Pepsi MAX to Great Britain’s ‘biggest selling competitor cola’.
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“We are so excited to be back with our Pepsi Max Taste Challenge. We know that people love the great taste of Pepsi MAX when they try it. By asking people to take part, we are challenging their cola preconceptions and ultimately hope to win them over as Pepsi Max lovers. 2019 was a huge success, with more than six in ten people in GB preferring the taste of Pepsi Max,” Pepsi Beverages UK marketing director, Georgina Meddows-Smith, said.
The challenge will be supported by a fully integrated campaign that will roll out via TVC, cinema, OOH, shopper and digital advertising platforms. This includes the ‘POPFIZZAHH’ campaign led by British artist and comedian Michael Dapaah.
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