Gala Bingo has unveiled its new multi-media brand campaign in a bid to ‘bring the joy back to bingo’ in Britain.
The brand’s first collaboration with newly appointed agency Neverland will include a 60-second TV spot and radio, digital, out-of-home (OOH) and PR campaigns.
Shot by Agile Films’ Noah Harris, the ‘Look Up’ film sees a group of five friends travel around the North-West of England in search of the perfect view of five hot air balloons creating an ‘epic bingo’ in the sky.
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The TV spot is also supported by three product films which will launch a series of new games for players to explore.
As well as the film bit, the campaign’s digital, social, radio and OOH elements also launch today, with ‘eye-catching’ bus wraps and taxi wraps being implemented across London.
PR events taking place throughout the summer will also be managed by Neverland in partnership with Capture Communications.
“Bingooooooooooooo …” is what Gala Bingo head of brand and content, Sara Jolly, had to say about the launch.
Fittingly, Neverland co-founder and acting executive creative director, Jon Forsyth, also added: “Bingooooooooooooooooooooo.”
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