Digital marketing agency Climb Online has appointed its former head of social Lotta Eloholma as its new head of digital in order to further strengthen the agency’s digital capabilities.
Having recently partnered with global agency group xDNA, Climb Online now forms part of one of the largest full-service digital marketing and software agencies in the UK.
“Lotta has been an asset during her time as our Head of Social, so we are delighted to see her bringing that same energy and ambition to the Head of Digital role,” Climb Online managing director, Michael Bush said.
“Her immense experience working with leading brands gives her the edge as our thought leader for all digital related activities, as Climb Online looks to establish and build on a world-class digital marketing offering.”
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In her new role, Eloholma will be responsible for overseeing all of the agency’s media channels, with a focus on greater in-house collaboration.
Eloholma herself added: “I’m excited to be stepping into the new role at Climb Online to help to take our offering to a new level. The Head of Digital role was a natural progression for me within the company after a successful tenure at growing our social offering. I’m looking forward to getting stuck into the opportunities that this new role brings.
“The four and a half years as Head of Social gave me exposure to some amazing opportunities to develop our social offering. I am also proud to have personally led the development of Climb Online’s approach to paid social strategy, especially in the eCommerce space, and to have grown the team, making the department part of Climb Online’s core services.”
