Center Parcs has launched a family-focused advertising campaign to promote its latest ‘Family Forever’ brand positioning, with a new TV commercial going live on Christmas Eve.
The brand’s latest campaign from creative agency Brothers & Sisters launches today (19 December) and signals a return to a brand-building approach for the business.
The new brand campaign will allow Centre Parcs to highlight how it helps “keep families together forever” by celebrating the role that family holidays play in helping families create memories.
The two TV ads, which will also air in cinemas, show inter-generational families enjoying the same activities and bonding experiences at Center Parcs through the decades. They will be supported by wider media including video on demand, OOH and digital.
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The TV spots – which play out to the soundtrack of Tom Odell’s Grow Old with Me – drive the message that moments made at Center Parcs last a lifetime, with the experience something to share with the generations that follow.
The assets across digital, social and OOH focus on the different product experiences that can be enjoyed in Centre Parcs and help the family bond.
Matt Charlton, CEO of Brothers & Sisters, said: “Family Forever is a big idea which reflects Center Parcs’ unique relationship with families coming together time and again over generations, and the passage of time.”
“Many of our guests come back year after year and have grown up with Center Parcs as part of their family life, that’s what we want to celebrate in this campaign,” added Center Parcs’ sales and marketing director Colin Whaley.
