Direct and digital agency WPNC has appointed Phil Dearson to the newly created role of digital director.
An acknowledged digital expert, specialising in strategy, CX/XD and innovation, Dearson brings a wealth of professional experience to his role. He will reportedly bring transformational skills to his new role to help clients achieve their objectives.
In the past Dearson has held many senior roles within agencies, including head of digital, head of strategy and CX, head of data and analytics and head of innovation, at companies such as Tribal Worldwide, The Marketing Store, Cello and Engine Group.
Working alongside WPNC Digital and GoDonate managing director Vicky Reeves, Dearson will assume overall responsibility for WPNC’s digital activities, including development (experience and engineering) and marketing.
Subscribe to Marketing Beat for free
Sign up here to get the latest marketing news sent straight to your inbox each morning
“We are delighted to welcome Phil to the team. He brings outstanding experience across the agency’s digital activities,” WPNC managing director John Eversley said.
“Digital marketing, and digital products and experiences, now account for a very substantial and fast-growing part of our business. Phil will work with our existing clients as well as developing our digital offering.”
Dearson himself added: “I’m thrilled to be joining WPNC. The agency has an outstanding reputation for delivering tangible social impact. I’m excited to work with the digital team to help charities, not-for profits and enterprises to make positive change happen.”
