UK greeting card marketplace Thortful has unveiled its latest Father’s Day campaign.
Created and produced by creative agency Isobel, the video campaign shows consumers how to win their Dad’s approval … by giving them a Thortful card.
The news comes as many card retailers attempt to entice consumers to buy into their brands this Father’s Day, with the likes of Funky Pigeon and Moonpig biting at Thortful’s heels.
Last week Prostate Cancer UK marked Father’s Day 2022 with a heartwarming spot created by London agency BBH, which celebrates all that it means to be a father.
Thortful’s 15-second and half-a-minute films see a son and daughter eagerly anticipate the literal stamp of approval from their father in two quirky and comedic videos.
READ MORE: Top 10 most complained-about TV ads in the UK
The marketing campaign will roll out on VOD, social and digital channels, as well as a consumer confessions content series, featuring comedian Mike Shepard, which will be activated through TikTok.
“Thortful are a different and more creative kind of card company than the rest of the category,” Thortful customer and brand director Sarah Pearce said.
“While the category often does the obvious, we like to do what’s real and human, to stand out from the crowd. Just like our cards do. This year we’ve established a new brand strategy and positioning, and our Father’s Day campaign helps us build on this further, in a playful, insightful, and entertaining way.”
The creative work was written by Isobel’s Tom Dyson and Lance Boreham, produced through Isobel Productions, and directed by Rob Fletcher and Chan Spencer.
Isobel executive creative director Rob Fletcher added: : “All of our work for Thortful has been based on simple human truths, and that’s exactly what we’ve done for Father’s Day. Deep down, we all seek our Dad’s approval, and we wanted to dramatise this in a simple and funny way, that is tailor made for social and digital channels”.
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