Ant and Dec bring all their showbiz pazazz to TUI’s latest social first campaign, acting as official ‘Happiness Ambassadors’ for the brand.
X/Twitter CEO travels to London in desperate bid to woo advertisers
The chief executive of X, formerly known as Twitter, Linda Yaccarino has reportedly set in motion a charm offensive in a bid to win back advertisers.
Meta launches paid-for ad-free subscription for Facebook and Instagram users in Europe
Meta’s Facebook and Instagram are now offering EU users the chance to pay to use ad-free versions of the sites for a £9 monthly subscription fee.
Hair and beauty SMEs name their favourite social media channels for marketing
YouTube has been found to be the outright most popular social media channel used for marketing by hair and beauty SMEs.
7 in 10 customers reach out directly to brands on social during festive rush
Close to seven in ten (67%) UK customers will reach out directly to brands on social media during the festive season.
Disney creates ‘first-of-its-kind’ 100th anniversary content hub with TikTok
Disney has partnered with social media platform TikTok to create what it is calling a ‘first-of-its-kind’ content hub to celebrate its centenary.
YouTube cracks down on use of ad blockers, causing widespread frustration
Video sharing site YouTube has reportedly begun using pop-up windows to warn users against the use of ad blockers.
X/Twitter is reportedly trialling unblockable clickbait-style ads as decline under Musk continues
Users of Elon Musk’s X have reportedly been seeing a new ad format emerging that can be neither reported, nor blocked.
Shell under fire for promoting fossil fuels to kids through Fortnite
Shell is under fire from climate activists for promoting fossil fuels to children through partnering with popular gamers and online youth influencers.
Trebor’s geo-targeted ad celebrates diverse accents across the UK
Trebor is celebrating diverse accents from across the country in a geo-targeted social campaign designed to cement the brand’s purpose among consumers.