Meta is exploring introducing a £8.69 ad-free tier for EU Instagram and Facebook users – unless they consent their data to be used for targeted ads.
Elon Musk’s X sued by marketing agency for trademark infringement
Social media platform X, formerly known as Twitter, has been hit with a trademark lawsuit from a Florida-based marketing agency – X Social Media.
Tom Hanks says dental ad used AI version of him without permission
Tom Hanks has told fans that a dental plan using his image is in fact fake and created without his permission by using artificial intelligence (AI).
WhatsApp boss denies claims platform will introduce adverts
Head of WhatsApp at Meta, Will Cathcart has taken to social media to deny reports that the messaging app will start to introduce adverts.
Advertisers concerned as X axes election interference tool
X has removed a tool that allowed to users to report electoral fake news except in the Euopean Union, according to Australian researchers.
Government passes Online Safety Bill to protect against scam ads
The government have passed a controversial new Online Safety Bill aimed at making social media platforms more responsible for users’ safety.
YouTube cracks down: site suspends Russell Brand from advert income
YouTube has suspended Russel Brand from earning money through adverts on his videos, stating the actor and comedian for ‘violating’ its ‘creator responsibility policy’.
New data reveals how brands can supercharge their social media performance
Social media is now the epicentre of building brand-consumer trust, with customers finding personalised care most memorable.
Apple CEO slams X/Twitter’s anti-Semitism advertising problem as “abhorrent”
Apple CEO Tim Cook slammed X’s anti-Semitism problem as ‘abhorrent’, saying there are “some things about” the social media platform he didn’t like.
Revival strategy: X turns to Google to sell programmatic ads
X, formerly Twitter, will start receiving programmatic ads for Google as it continues to seek new advertising supply sources to replenish its funds.
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