Chinese digital shopping site Temu’s advertising spend jumped by 1,000% year on year, according to data from analysis firm MediaRadar.
Does MrBeast’s £200,000 video payout show X still has ad potential?
YouTuber MrBeast has earned over £200,000 ($250,000) in ad revenue by posting an old video on to X, despite having previously criticised the platform.
Sheryl Sandberg quits board of Facebook’s £92bn advertising empire
Sheryl Sandberg has stepped down from parent company Meta after turning Facebook from a simple tech start-up into a global advertising empire.
Hatch snaps up UK Sport tender ahead of Paris 2024 Olympics
PR and content production firm Hatch has won the tender for UK Sport, which will see it be responsible for social media series and content.
Dept for Education on the naughty step for ‘out of touch’ attendance campaign
The Dept for Education gets backlash for its campaign on attendance, as it faces criticism for failing to address the reasons behind the absences.
LADbible and Google team up with Harry Kane to promote AI Bard feature
LADbible and Google have teamed up with Harry Kane in an effort to promote Google AI’s Bard feature, with a series of new social media content.
Trainline’s 2023 version of Spotify Wrapped is a lesson in brand awareness
The response to Trainline’s Wrapped is a clear reminder for brands that just because they can do something, doesn’t mean they should…
Tory party spends £50,000 on Rishi Sunak Facebook adverts in one week
The Conservative Party has dramatically ramped up its ad spend on Rishi Sunak’s Facebook page in the final weeks of 2023.
BrewDog boss bites back at ASA for climate ad ban
BrewDog boss James Watt has hit back at the ASA for banning an Instagram advert in which the brewery claimed its beers are climate negative.
Zara ‘regrets’ controversial campaign after Gaza boycott calls
Zara is facing a boycott following an advertising campaign which has been accused of resembling images from the Israel-Gaza war.