Ant and Dec bring all their showbiz pazazz to TUI’s latest social first campaign, acting as official ‘Happiness Ambassadors’ for the brand.
Spearheaded by Leo Burnett UK and Mitre Studios, the social first campaign, which has garnered 25 million views and counting across all platforms, is aimed at families across the UK. It focuses on the exciting moments customers experience when they set foot overseas.
Set to continue featuring on TUIs and Ant and Dec’s social media channels, the video shows the pair of ‘happiness ambassadors’ brainstorming the essence of what makes a holiday. From there they create a catchy song which lists all the things people look forward to when going on holiday.
The pair run through all their favourite holiday elements including “the first step off the aeroplane” to a “club sandwich and fries” and “all you can eat breakfast buffet”.
“You can’t beat a bit of lunch by the pool!”, Dec exclaims, leading directly into the jingle “That’s what makes a happy holiday!”
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“Ant and Dec have an illustrious history in music (Let’s Get Ready to Rumble, anyone?) and with ‘Happy Jingle’ we see our newly crowned Happiness Ambassadors bringing those musical talents to the world of TUI, capturing the joy of a happy holiday in their own inimitable style,” said Leo Burnett creative directors Rob Tenconi and Mark Franklin.
Mitre studios creative executive Gemma Nightingale added: “This latest piece of content sees TUI’s Happiness Ambassadors at their creative best. Only Ant and Dec could turn an office chat about “what makes a happy holiday” into a mischievous musical earworm!”
“As relatable as it is entertaining, the ‘Happy Jingle’ will undoubtedly put a smile on the faces of TUI customers up and down the country.”
