BeReal is debuting its first global brand campaign in an aim to bounce back into relevancy among users, marketers and creators.
TikTok to trial paid-for ad-free accounts
Social media platform TikTok is set to trial a monthly subscription fee which would allow users to browse the app without seeing ads.
X places Amazon and Samsung ads directly on white supremacist accounts
X has yet again landed itself in hot water with advertisers after ads place by major brands have to been placed on a white supremacist page.
Will the erratic Musk ever be able to lift X out of its advertising doldrums?
MB asks industry experts for their take on the never-ending X/Twitter saga and whether Musk will ever stem the mass exodus of advertisers
Reddit to stop users from opting-out of ad personalisation
Reddit is set to remove the ability of some users to opt-out of ad personalisation, the measure will however not be rolled out across all markets.
Meta to scrap ads with new paid-for subscription model
Meta is exploring introducing a £8.69 ad-free tier for EU Instagram and Facebook users – unless they consent their data to be used for targeted ads.
Elon Musk’s X sued by marketing agency for trademark infringement
Social media platform X, formerly known as Twitter, has been hit with a trademark lawsuit from a Florida-based marketing agency – X Social Media.
Tom Hanks says dental ad used AI version of him without permission
Tom Hanks has told fans that a dental plan using his image is in fact fake and created without his permission by using artificial intelligence (AI).
WhatsApp boss denies claims platform will introduce adverts
Head of WhatsApp at Meta, Will Cathcart has taken to social media to deny reports that the messaging app will start to introduce adverts.
Advertisers concerned as X axes election interference tool
X has removed a tool that allowed to users to report electoral fake news except in the Euopean Union, according to Australian researchers.