The government have passed a controversial new Online Safety Bill aimed at making social media platforms more responsible for users’ safety.
YouTube cracks down: site suspends Russell Brand from advert income
YouTube has suspended Russel Brand from earning money through adverts on his videos, stating the actor and comedian for ‘violating’ its ‘creator responsibility policy’.
New data reveals how brands can supercharge their social media performance
Social media is now the epicentre of building brand-consumer trust, with customers finding personalised care most memorable.
Apple CEO slams X/Twitter’s anti-Semitism advertising problem as “abhorrent”
Apple CEO Tim Cook slammed X’s anti-Semitism problem as ‘abhorrent’, saying there are “some things about” the social media platform he didn’t like.
Revival strategy: X turns to Google to sell programmatic ads
X, formerly Twitter, will start receiving programmatic ads for Google as it continues to seek new advertising supply sources to replenish its funds.
Pinterest pins down new tools to spark advertiser interest
Pinterest has announced a slate of new and updated features for users, advertisers and brands, in a bid to shake up the site’s consumer experience.
Unilever urges influencers to promote sustainability despite greenwashing fears
Content creators are holding back on promoting sustainability amid greenwashing fears and a range of other barriers, a new Unilever study reveals.
ASA cracks down on the promotion of unlicensed vapes over TikTok
The ASA has banned a series of vape brands advertising unlicensed e-cigarette adverts on TikTok through social campaigns and influencer activity.
Art meets rugby: O2’s unique painting captures the heart of England fans
Telecom network O2, a long-standing sponsor of England Rugby, is celebrating England fans with a fan-focused campaign unveiled at Paris’ Louvre Museum
VCCP expands Creator Team to tap into snowballing market
Creative agency VCCP London is looking to grow its in-house creator proposition with the expansion of its Creator Team with three new additions.