Disney has partnered with social media platform TikTok to create what it is calling a ‘first-of-its-kind’ content hub to celebrate The Walt Disney Company’s Centenary.
Via the ‘Disney100’ hub, fans will be able to view content from across the firm’s portfolio, create their own videos using Disney music and effects and play daily Disney trivia among other activities.
“The Walt Disney Company has an incredible legacy of bringing joy and excitement to a global community through its iconic films and TV series, heartwarming characters, thrilling parks and memorable brands,” TikTok global head of content, Nicole Iacopetti said.
“We’re thrilled to partner with Disney to celebrate the company’s undeniable impact on entertainment and on families around the world, starting by giving TikTok’s passionate community of Disney fans unique access to content and experiences they can’t find anywhere else.
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She continued: “We look forward to continuing to partner alongside Disney to give our community new and exciting opportunities to enjoy their favourite content.”
The Walt Disney Company chief brand officer, Asad Ayaz added: “For more than 100 years, Disney has been a leader in creative innovation and storytelling, so we are thrilled to continue that legacy with this first-of-its-kind experience on TikTok.
“With over 240 billion views across Disney’s portfolio of brands and experiences, TikTok has become a go-to destination for Disney fans to create, engage and connect around their favourite Disney films, shows, characters and experiences, so we’re thrilled to partner with them as we celebrate the 100th anniversary of the company.”
Featuring 48 Disney brands globally, the four-week activation will run across 24 markets internationally and will include content from major publishers such as Pixar, Star Wars, Marvel, ESPN, National Geographic and Disney Parks.
