Disney has partnered with social media platform TikTok to create what it is calling a ‘first-of-its-kind’ content hub to celebrate its centenary.
YouTube cracks down on use of ad blockers, causing widespread frustration
Video sharing site YouTube has reportedly begun using pop-up windows to warn users against the use of ad blockers.
X/Twitter is reportedly trialling unblockable clickbait-style ads as decline under Musk continues
Users of Elon Musk’s X have reportedly been seeing a new ad format emerging that can be neither reported, nor blocked.
Shell under fire for promoting fossil fuels to kids through Fortnite
Shell is under fire from climate activists for promoting fossil fuels to children through partnering with popular gamers and online youth influencers.
Trebor’s geo-targeted ad celebrates diverse accents across the UK
Trebor is celebrating diverse accents from across the country in a geo-targeted social campaign designed to cement the brand’s purpose among consumers.
BeReal bounces back with debut global brand campaign
BeReal is debuting its first global brand campaign in an aim to bounce back into relevancy among users, marketers and creators.
TikTok to trial paid-for ad-free accounts
Social media platform TikTok is set to trial a monthly subscription fee which would allow users to browse the app without seeing ads.
X places Amazon and Samsung ads directly on white supremacist accounts
X has yet again landed itself in hot water with advertisers after ads place by major brands have to been placed on a white supremacist page.
Will the erratic Musk ever be able to lift X out of its advertising doldrums?
MB asks industry experts for their take on the never-ending X/Twitter saga and whether Musk will ever stem the mass exodus of advertisers
Reddit to stop users from opting-out of ad personalisation
Reddit is set to remove the ability of some users to opt-out of ad personalisation, the measure will however not be rolled out across all markets.
