Malibu has collaborated with Wieden+Kennedy London’s creative studio Bodega to create Malibu Summer Shades, a new social media campaign devised to “spread virtual sunshine”. As winter comes so do varying…
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LinkedIn is launching a new UK campaign aimed at Gen Z, in order to help young professionals grow their careers.
Former football stars in hot water with ASA after CBD social posts
Matt Le Tissier and John Hartson broke UK advertising rules after they promoted a CBD product on X without revealing that they had been paid.
TikTok becomes official Team GB partner in run-up to Paris Olympics
TikTok has been unveiled as an official partner of Team GB and Paralympics GB in the run up to the 2024 Paris Olympic and Paralympic Games.
Greggs appoints Weber Shandwick-owned agency to run socials
Greggs has named Weber Shandwick-owned agency That Lot to run its social media output at the conclusion of a competitive pitch process.
Bad timing? Snapchat launches ‘social media antidote’ campaign as it culls 10% of staff
Snapchat has launched a new campaign focusing on how the social media site is different to other social media outlets.
Asda embraces the rise of ‘granfluencers’ in new social media campaign
Shopping-savvy “granfluencers” test out Asda’s Aldi and Lidl Price Match promise in the retailer’s latest social media campaign.
Kraken Rum appoints The Goat Agency as influencer agency
Kraken Rum has selected the US arm of The Goat Agency as its influencer agency after it won a pitch with an aesthetic, social-first campaign.
Ogilvy shares 2024 predictions for Social 3.0
Ogilvy has identified key trends including brand collaboration, lo-fi realities, AI and the transformation away from traditional influence in its latest social media report.
TikTok cuts advertising jobs as tech sector adjusts to falling ad sales
TikTok has laid off at least 60 employees working in its advertising and sales divisions following on from a series of cuts at major tech firms.