Pinterest has announced a slate of new and updated features for users, advertisers and brands, in a bid to shake up the site’s consumer experience.
Unilever urges influencers to promote sustainability despite greenwashing fears
Content creators are holding back on promoting sustainability amid greenwashing fears and a range of other barriers, a new Unilever study reveals.
ASA cracks down on the promotion of unlicensed vapes over TikTok
The ASA has banned a series of vape brands advertising unlicensed e-cigarette adverts on TikTok through social campaigns and influencer activity.
Art meets rugby: O2’s unique painting captures the heart of England fans
Telecom network O2, a long-standing sponsor of England Rugby, is celebrating England fans with a fan-focused campaign unveiled at Paris’ Louvre Museum
VCCP expands Creator Team to tap into snowballing market
Creative agency VCCP London is looking to grow its in-house creator proposition with the expansion of its Creator Team with three new additions.
X/Twitter and Meta look to woo advertisers with new ad credit initiatives
X, formerly known as Twitter, is offering select businesses a one-time ad credit of US$250 (£198) in a bid to lure back smaller advertisers.
Beyond the distortion: how can brands navigate the carnival mirror of social media?
‘Real world’ controversy is typically reflected and magnified on social media – The Social Element’s Linn Frost shares how to navigate this distortion.
YouTube faces data harvesting backlash over ads targeting children
YouTube has come under fire for running brands’ adverts on kid’s channels, which is believed to have led to the tracking and harvesting of children’s data.
Advertisers abandon X as ads appear alongside Nazi account
Two brands will be suspending their advertising on X – the site formerly known as Twitter – after adverts were shown alongside a Nazi account.
Sky Sports slammed for airing sexually explicit ad during morning programming
A concerned mother has taken to TikTok to slam Sky Sports News for airing an allegedly ‘sexually explicit’ advert in the morning.
