TikTok has launched its 2024 ‘What’s Next Trends Report’, designed to arm the vast array of businesses that use its platform with the key themes…
‘Tis the season for Spotify Wrapped: inside 2023’s viral marketing success
Spotify head of global marketing experience Louisa Ferguson takes us behind the scenes of the viral hit that is 2023’s Wrapped campaign.
Northern Ireland pub’s £700 Christmas ad dubbed ‘better’ than John Lewis
A Christmas advert for a pub in the Northern Ireland town of Enniskillen that cost just £700 has been described as ‘better’ than John Lewis’ effort.
Nearly 100% of the creator economy left untapped, new Ogilvy report highlights
A staggering 96% of the creator economy is yet to be tapped into and properly utilised, according to a new report from Ogilvy looking into the future of influencer marketing.
The Office’s Brian Baumgartner spreads ‘marketing math’ across socials
Social media agency Kubbco has launched a tongue in cheek awareness campaign about the calculations marketers make, fronted by fresh “numbers guy” The Office’s Brian Baumgartner.
X/Twitter to lose £millions in ad revenue as UK government pulls advertising budget
IBM, Disney and now reportedly the UK government have stopped advertising on Twitter, formerly known as X, in a fresh blow for Elon Musk.
Ant and Dec add A-list touch of happiness to TUI’s latest social first campaign
Ant and Dec bring all their showbiz pazazz to TUI’s latest social first campaign, acting as official ‘Happiness Ambassadors’ for the brand.
X/Twitter CEO travels to London in desperate bid to woo advertisers
The chief executive of X, formerly known as Twitter, Linda Yaccarino has reportedly set in motion a charm offensive in a bid to win back advertisers.
Meta launches paid-for ad-free subscription for Facebook and Instagram users in Europe
Meta’s Facebook and Instagram are now offering EU users the chance to pay to use ad-free versions of the sites for a £9 monthly subscription fee.
Hair and beauty SMEs name their favourite social media channels for marketing
YouTube has been found to be the outright most popular social media channel used for marketing by hair and beauty SMEs.