Apple CEO Tim Cook slammed X’s anti-Semitism problem as ‘abhorrent’, saying there are “some things about” the social media platform he didn’t like.
Revival strategy: X turns to Google to sell programmatic ads
X, formerly Twitter, will start receiving programmatic ads for Google as it continues to seek new advertising supply sources to replenish its funds.
X/Twitter and Meta look to woo advertisers with new ad credit initiatives
X, formerly known as Twitter, is offering select businesses a one-time ad credit of US$250 (£198) in a bid to lure back smaller advertisers.
Beyond the distortion: how can brands navigate the carnival mirror of social media?
‘Real world’ controversy is typically reflected and magnified on social media – The Social Element’s Linn Frost shares how to navigate this distortion.
Advertisers abandon X as ads appear alongside Nazi account
Two brands will be suspending their advertising on X – the site formerly known as Twitter – after adverts were shown alongside a Nazi account.
B&Q apologises after “abhorrent” White Supremacy books appear in product creative
DIY retailer B&Q has apologised after two books titled “White Supremacy” appeared on tits product listing page in a mock-up creative showcasing a wooden radiator cover.
X-Twitter introduces ‘sensitivity’ controls to win back fleeing advertisers
Elon Musk’s ‘X’ has brought in a range of new so-called ‘sensitivity’ controls in a bid to entice advertisers back to the ailing social media platform.
Ladbrokes gambling ad banned for having ‘strong appeal’ to under-18s
The Advertising Standards Authority has banned a series of promotional tweets from Ladbrokes due to their ‘strong appeal’ to under-18s.
Ozzy Osbourne Sony PlayStation tweet banned by ASA
A tweet from rock icon Ozzy Osbourne has been banned by the Advertising Standards Authority for failing to mention that it was an advert for Sony PlayStation.
Twitter’s new ‘X’ logo is a branding horror show, System1 research reveals
Marketing research and effectiveness platform System1 has used its ‘Distinctive Asset Testing’ capability to (rather unsurprisingly) find that a vast majority of consumers prefer Twitter’s old logo and identity to…
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