WPP chief executive Mark Read has suggested that Twitter’s recent re-brand to ‘X’ could prove very problematic for brands and advertisers.
Twitter to sue anti-hate speech group in desperate bid to recoup advertising losses
Twitter is suing anti-hate speech group the CCDH for costing it ‘tens of millions of dollars’ in lost advertising revenue.
Twitter rebrand: Has Musk scared off advertisers for good?
MB analyses Elon Musk’s shock decision to rebrand Twitter to X and looks at the move’s wider context within the advertising industry.
Twitter rebrands to X: Best of brand reactions
Elon Musk’s dramatic decision to rebrand Twitter to the rather cryptic-sounding ‘X’ earlier this week sent the internet into complete meltdown.
Twitter has lost 50% of ad revenue since Musk takeover
Elon Musk has admitted that Twitter has now lost around half of its as revenue since his highly-publicised takeover of the social media platform.
Twitter vs Threads: What advertisers need to know
Meta yesterday released its long-awaited alternative to Twitter – Threads – which has reportedly already seen 30 million users sign up in its first day.
Voxi shows immortals spending an eternity scrolling social media in AMV BBDO campaign
Immortal beings are spending eternity scrolling social media in Voxi’s new ‘The Fun never ends’ multiplatform campaign from AMV BBDO.
Apple’s Vision Pro new video campaign labelled ‘sad’ and ‘dystopian’
Apple has launched its latest product, Vision Pro, via a campaign video that some have labelled as ‘sad’ and ‘dystopian’, and are likening to the sci-fi television series, Black Mirror.
Not so smooth – Innocent Drinks faces boycott calls following divisive LGBTQ+ tweets
Innocent is facing boycott calls following an online backlash to a series of tweets it published in support of trans youth charity Mermaids.
Meta sets its sights on Twitter with rival app in development
Mark Zuckerberg’s Meta is set to take on Twitter with the development of a new text-based app that could be launched as soon as next month.