Up to 87% of ecommerce brands prefer using images from real customers over handpicked models or influencers, to hit diversity requirements.
Disney creates ‘first-of-its-kind’ 100th anniversary content hub with TikTok
Disney has partnered with social media platform TikTok to create what it is calling a ‘first-of-its-kind’ content hub to celebrate its centenary.
TikTok to trial paid-for ad-free accounts
Social media platform TikTok is set to trial a monthly subscription fee which would allow users to browse the app without seeing ads.
Meta to scrap ads with new paid-for subscription model
Meta is exploring introducing a £8.69 ad-free tier for EU Instagram and Facebook users – unless they consent their data to be used for targeted ads.
ASA cracks down on the promotion of unlicensed vapes over TikTok
The ASA has banned a series of vape brands advertising unlicensed e-cigarette adverts on TikTok through social campaigns and influencer activity.
Roblox hit with lawsuit for allowing gambling sites to target under-18s
Online gaming platform Roblox has been hit with a class action lawsuit accusing the company of allowing an illegal gambling network which targets minors.
McCain asks us to ‘Chip In’ and support the environment through regenerative farming
McCain Foods is asking us to all “Chip In’ and support the environment, in a campaign designed to highlight the positive collective impact of supporting regenerative farming.
KFC teams with up TikTok star GK Barry for new Teriyaki burger launch
KFC has tapped TikTok sensation GK Barry for the launch of its new Japanese-inspired Teriyaki burger and bites, available from today (24 July).
TikTok renews Wimbledon partnership
TikTok has partnered with Wimbledon for second year running and has launched a competition to find the next generation of tennis commentators.
TikTok partners with Unilever for new global content series
TikTok has partnered with global FMCG giant Unilever to celebrate the #CleanTok community of worldwide cleaning enthusiasts.