TikTok’s global head of marketing innovations and development Jessica Wong is set to depart after close to six years at the Chinese social media giant.
Based out of group’s global headquarters in Los Angeles, Wong first joined the business in 2018 as director of marketing and senior partnerships before taking up her current role in May 2021.
Wong had been responsible for the video-sharing site’s category and community marketing across gaming, sports, entertainment and music, as well as developing non-traditional marketing initiatives and overseeing branded marketing campaigns with organisations and influencers.
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In a post on LinkedIn, Wong said: “My tenure at ByteDance began at a pivotal juncture, fresh from its acquisitions of Flipagram & musical.ly. When they recruited me, TikTok didn’t even exist.
“I had the privilege of collaborating with the visionary founders & talented colleagues to spearhead the rebranding of musical.ly, and successfully bring TikTok to market in 2018. Witnessing TikTok’s meteoric rise to global prominence has been a source of immense pride.”
Prior to joining TikTok, Wong had spent over a decade at Sony Entertainment, rising up to senior manager of marketing and promotions. She has for not not given any clear details as to the next step in her career.
